I am looking for someone to edit my discussion post before I submit it to my class. I was wondering if one of you could read it and edit it for punctuation errors mostly. Thank you :)
The world of sport is widely loved by many around the world. For example, when I step out of my house I can always spot kids throwing around a football, playing soccer, or shooting around a basketball. In my opinion, I see that sports are the most influential events in the world (Marketingschool.org, 2017). Sports marketing uses sports, of any form, to aid in the selling of goods and services to an interested consumer. Reviewing, the learning material form this week I concluded, the sport marketing style is less about using a single marketing strategy and more about using various marketing strategies to keep up with this ever-growing market.
Before any marketing strategies are to be used it is imperative to see which strategies are the most effective. This is where sport marketing research comes in this allows a franchise or marketing team to examine the best possible strategies to use through the gathering of specific information such as; number of season ticket holders (quantitative data), attendance of arena events (games) (quantitative data), revenue made from merchandise (quantitative data), surveys (qualitative data), etc. (Dees, 2015). Through the gathering of this information (data) franchise can then apply the marketing strategies that best fit their required outcome. May it be creating new marketing campaigns, bonding with their core audience, or building upon their fan base. Whatever it may be, Schäferhoff states that (2016) "knowing your fan base inside out allows you to engage with them in deeper and more meaningful ways". Which in return provides foresight to the marketing team on how they should go about marketing their team.
The outlets in which sports products are marketed today are through posters, merchandise, billboards, etc. Another outlet can be through the media such as t.v. commercials of who is playing this weekend, newspaper ads, or through the chattering or ads posted on social media platforms such as Facebook and Twitter. Due, to the various marketing, outputs the marketing team is able to communicate to all consumer groups be it fan or not.