The Best Practices of Writing Compelling Web Content for Research Businesses
Many research and writing businesses have expanded their marketing and review strategies from phone books and TV ads to the web. There are lots of ways you can use the Internet to market a business or product, but before anyone should ever post their information, they should do their research. You do not have to be a professional writer to write like one. Some good ways to make your web articles better is to research similar content sites, use good grammar including editing and less fancy words, use good attitude writing, make the paragraphs short and to the point, make it look good, and use the dreaded topic sentence.
There is a difference between writing something on the Internet and on paper or book. You can get away with more on the web than in a printed piece and are able to use words and terms different on the Internet. Take a look at other sites with reviews and advertising on them, you can see the type of structure you can use. That is actually a really good step to take when you are writing something. If you are writing a review, check out review sites. Look at different products and read the comments on them. You won't always get the best ideas off of the comments though.
When you have looked at the sites that have examples of what you will be writing, look at its grammar. If you have a newer computer, which you probably do if you are writing information for the Internet, it most likely has a word program that helps you with grammar. Some programs highlight sentences or words that need to be fixed and sometimes automatically assign punctuation or gives suggestions. You can trust these programs for most of that. In some cases however you will need to go a little further with the type of wording the Internet seeks in its content.
Some sites like writers to use big fancy words so check to find that out on the site you are posting to before doing so. Instead of writing a sentence that is 20 words long using lots of large words that not everyone understands, use a smaller sentence that gets straight and to the point. For the Internet, write understandable and make it readable and interesting.
When you add attitude instead of giving the content a monotone voice, it causes the reader to be more interested. I know that when I'm reading something on fishing it doesn't add anything to spice up the information, I stop reading. I skim through it fast to find the point in the information so I can move on. Add your own personal reflection on things.
Don't be afraid to put lots of information in it. The Internet is made more for information than for reading an entire novel. Make your content shorter with more information, rather than longer with less information.
Don't use clichés if you don't have to. "It's like taking candy from a baby..." or "Getting out of dodge." Don't do that. No one has the time for so much sarcasm when they are looking for more interesting facts rather than words that take away from it.
Speak as if you are in a conversation with someone. Don't sound like you're writing an essay at the end of the semester for you professor, where everything has to perfect. There is no amount of paragraphs that are due and there is no specific wording. Just put the work on the computer page and go from there.
Get all of what you want to say, out of your head. It's been written in tons of books and on lots of websites. Get everything onto the page. I've heard it called; throw it all up onto your computer. It doesn't have to be perfect; after all it's just the first version of what you need to say. Then edit your information to make it shorter, and get rid of anything not needed. Remember the last time you spoke to that friend of yours on the phone and there was a lot of silence in between subjects and you got bored from waiting. You wondered why the person even called if he just wants to sit in silence. That is what your extra words are like. They are the silent parts of a conversation, not needing to be there, but for some reason, they are. Take all that out. Get rid of everything not needed in your editing. That also allows you cut your work in half.
Bullet points and lists are very helpful to the reader. They can be used in reviews and business sites. It's a good way to sum up information and yet still have it all there. Sites are meant to be fast, small glance pages, so people can flip through them fast.
Your paragraphs don't need to be huge. Make them appropriate and short. When you use words correctly and precise it helps keep your sentences and paragraphs short, helping to keep your entire document the appropriate size. Thinking back to when you researched the sites that are similar to the one you are writing, see how short the review is. They aren't short stories. They want to explain things fast.
Last thing I want to tell you about is the topic sentence. Remember high school, and the annoying sentence you had to base an entire essay on. Those are great to use in web content because it makes your information better to keep track of and helps the reader keep up with your thoughts. The sentence can be short or long, as long as it has the subjects of the paragraphs you are going to write. Some of the best things to do when writing information for the internet is to check out similar sites, use understandable words, have a good attitude, keep them short, avoid clichés, edit your work to make it look nice, and definitely use a topic sentence.